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Market research and customer profiling

Market research involves gathering, analysing and interpreting information to help solve marketing challenges. Market research is a vital element when developing your marketing strategy. When done correctly it can help to enlighten your marketing activities – such as understanding the requirements of your target audience, and helping to understand what key messages you should convey and how to convey them.  It also helps businesses to comprehend what is suitable for their customers and what is not on an individual level. It is a valuable tool in understanding the consumer-brand direct relation and helps in drafting a proper marketing plan. 

At UKAS Alliance, we can put you in touch with business that can we provide actionable insights into marketplace, product, customers and competition, ensuring your business has everything it needs to grow and prosper.

Customer profiling provides concrete information of the target groups most important for your business, providing an essential understanding of your customers’ needs and how your organisation can develop its deliverables and services to meet them. 

Services include:

  • Brand positioning
  • Consumer insights

Want to learn more? Contact us today.

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